The sportswear giant has teamed up with Nike for a new “one direction” logo that allows users to “turn their feet on” when walking in one direction, like when heading to the airport.
“The new logo is designed to encourage you to walk in the same direction every day and helps you look sharp and confident,” a Nike spokesperson said.
“This is great news for athletes who prefer to walk with their feet crossed in order to make sure they stay balanced, as well as for anyone who likes to take the stairs.”
The new Swoosh logo has been designed to promote a “one-direction” lifestyle, the spokesperson added.
“For athletes who like to take their feet off the ground to walk to their training sessions, it is ideal to walk one direction.”
By wearing the Swooshes, you can help yourself to take in the view from the front and the back of the train as you travel, or simply look forward to catching up with your friends at the end of your day.
“The Swoobs are available now and will be available in the following colour combinations: pink, green, grey, yellow, orange, black and white.
The new Nike Swoose is available for pre-order at Nike.com and will cost $99 (£70) for men and $139 (£100) for women.