This article was originally published by TechCrunch on January 19, 2018.
Read the original article Share this story on Facebook Share this experience on LinkedIn Share this experiences on Twitter Share this article on Google+ Share this content on Tumblr Share this title Share this job posting with your friends: Adidas will open a second store in the United Kingdom for next year.
According to the official announcement, the new store will be located in the Old Town Mall in Oxfordshire.
The store will open in May 2018.
Adidas is expanding the retail footprint of its brands in the UK, with a focus on the UK market, in part by adding stores in major shopping centres.
Last month, it announced it will open an outlet in the central city of Birmingham in 2019.
The company previously opened an outlet near Oxford Street in London.
The company’s new location will feature more than 400 stores, including its flagship outlet, the UK’s largest retail outlet, as well as new brands like AirMax, Fenty Beauty, and Nike.
In an interview with the Guardian, a spokesperson for the company said the location will be the first of its kind in the U.K.
The store is expected to open sometime next year, although no specific time has been set.
The spokesperson added that the company will have more announcements in the coming weeks.
In 2016, Adidas closed an initial store in Birmingham.
The location closed in May 2019.